Yahoo’s much talked about YouTube competitor will apparently launch this summer, according to Ad Age.
Contract setbacks have supposedly delayed the service’s launch, which
will offer an exclusive platform to popular online stars; Yahoo is
reportedly working to lure some of YouTube’s biggest celebrities away
with the promise of better ad-revenue deals. No word on who those stars
may be, and it’s also unclear how Yahoo will differentiate its platform
beyond just a simple YouTube clone.
When Yahoo’s platform does launch, it’ll reportedly give content
creators a similar dashboard setup to what’s available through YouTube.
The difference, however, will be Yahoo’s ability to distribute these
videos across the online emporium’s many properties, including its home
page and even Tumblr. Yahoo is trying to lure YouTube’s brightest stars
with the promise to give them a larger cut of the ad-revenue; YouTube
currently offers a standard 45-percent cut, CNET noted.
Yahoo has yet to comment on its supposed YouTube competitor, and
plans likely won’t be announced until it secures the right deals.
YouTube is currently the number three visited site in the world,
according to Alexa rankings, putting Yahoo against some truly
insurmountable odds. However, if Yahoo does tie up some of YouTube’s
most powerful content creators, it could potentially lead to a mini
exodus if indeed Yahoo does offer better deals.
Source: Technobuffalo
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